Jav Choudhary
Founder · Group Managing Director · Investor
London, United Kingdom

Jav Choudhary

Business leadership. Long-term investment.

Building businesses.
Creating lasting value.

I’m Jav Choudhary. I build and lead businesses across fire safety, digital growth, technology and property. My focus is on strong teams, clear commercial direction and consistent delivery.

Explore my businesses
Fire engineering & safetyDigital growthBusiness investmentProperty
01 / Business portfolio

Different sectors.
A shared commercial focus.

Five businesses spanning specialist consultancy, digital growth, technology investment and property. Each has its own focus, connected by hands-on leadership and a long-term commercial perspective.

RF.
01

Rockland Fire

Founder & Managing Director

Fire engineering and safety consultancy supporting developers, building owners and asset managers, from fire strategies to complex building safety challenges.

Fire engineering & safety
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CL
02

CatchLocal

Managing Director

Commercial growth consultancy connecting digital strategy, customer acquisition and conversion with the systems businesses need to grow.

Strategy & digital growth
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TL
03

TrustedLocal

Managing Director

Digital growth and lead generation for service businesses, combining websites, search visibility and technology to turn demand into opportunity.

Performance-based Lead Generation
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AI
04

Auxilium Investment Group

Group Director & CEO

A private investment group backing software, SaaS, cloud and AI ventures, alongside established businesses with growth potential. Combining capital with strategic direction, operational support and long-term partnerships to help founders build lasting value.

Technology & business investment
Coming soon
RT
05

Rocktor Property Holdings

Director & Investor

A UK property investment business buying, refurbishing and holding residential and commercial assets. From direct cash purchases to refurbishment and development opportunities, the focus is on careful asset selection, disciplined management and long-term value.

Property acquisition & investment
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02 / How I think

Strong foundations.
Long-term thinking.

Across operating businesses and investments, I look for the same fundamentals: capable people, a clear commercial opportunity and room to create lasting value.

01 / Build

Businesses with substance.

Bring the right expertise together, establish a clear direction and build systems that support consistent delivery as the business grows.

02 / Grow

Growth you can measure.

Connect marketing and technology to commercial outcomes. Focus on the quality of opportunities, customer relationships and sustainable performance.

03 / Invest

Value beyond the transaction.

Take a long-term view of business and property opportunities, combining commercial judgement with active involvement and operational support.

03 / Experience & perspective

My experience brings together commercial growth, business leadership and investment. I focus on how a business wins customers, delivers consistently and creates value over time.

Leadership

Founder, Group Managing Director & Investor

Leading businesses across fire safety and digital growth, alongside wider business and property investment interests.

Growth

Commercial strategy & customer acquisition

Connecting digital strategy, lead generation and customer relationships to the wider commercial needs of a business. The focus is on measurable performance and the systems that support it.

Investment

Capital, partnerships & long-term value

Working across technology ventures, established businesses and property, combining investment with strategic direction and an understanding of what it takes to operate and grow.

Jav Choudhary / Business & investment

A commercial mindset.
A hands-on approach.
A long-term perspective.

04 / Let’s connect

Business is built
on relationships.

I welcome conversations with founders, business owners and potential partners about building businesses, investment opportunities and collaboration.

Connect with me on LinkedIn (opens in a new tab)
LinkedIn